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Work

Decisions that changed the work

Selected engagements, told through the decisions that mattered rather than the screens that shipped.

Provenance
Selected founder experience
Client
Pennylane, France (in-house)
Role
Product Design Manager
Focus
Design leadership · Research culture · Product collaboration

Stop arguing, start showing

Navigation kept losing the prioritisation argument. Bringing Product into the research turned it into cross-stream work.

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Earlier product work

Hands-on design, on reembasim.com

MoneywayMoney management for SMEs. Research to define pain points and shape the next phase.2022Rakuten TVA Smart TV streaming app. Onboarding and registration, redesigned for conversion.2019MolhemAn Arabic publishing platform. Brand identity and a UX/UI redesign.2018

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